Canada`s Anti-Spam Legislation comes into effect July 1, 2014 and can have a big impact on how you collect and send commercial electronic messages including how you collect your consents. Failure to comply can result in fines of up to $10 million for companies. And here`s the catch – if you want to use electronic means to capture consents so that you’ll be in compliance with the legislation, you`ll have to do it prior to July 1, 2014. After that you`ll have to use other means.
If you don`t understand the new law or its consequences for your business, here are a couple of items which will give you a quick overview plus additional resources for a more in-depth read.
Globe and Mail article
This following material is all courtesy of the Canadian Chamber of Commerce.
Podcast
A 15 minute interview which highlights the critical parts of the legislation you must understand to know how to comply.
http://www.spreaker.com/user/cdnchamberofcom/canadas-anti-spam-legislation_1
FAQs
Commonly asked questions which discuss specific business applications from collecting leads at trade shows to using third party lists.
http://www.chamber.ca/resources/casl/FAQs_about_CASL.pdf
Additional Resources
A webinar, powerpoint presentation, copies of the act and the Canadian government`s resource centre– everything you need to ensure you`re prepared for the changes.
http://www.chamber.ca/resources/casl/
Pingback: Canada’s Anti-Spam Legislation